Crafting the identity of a luxurious and exclusive club for internal employees
Project goal:
Create a new brand identity that reflects the 100% Club as a bespoke, luxurious and exclusive membership to be proud of, capturing the essence of the main brand elements of Ideagen and creating a memorable experience for employees.
Deliverables:
Brand Identity, Visual Identity, Print Design and Packaging Design
Overview:
Ideagen 100% Club is an exclusive membership awarded to top employees who achieve all of their sales targets each year. With rewards ranging from designer bags, fine-dining and limited edition collectable merchanise, all members have the opportunity to all feel like MVPs and earn exclusive rewards for all their hard work and commitment.
Creating a memorable experience
Even the small details matter with this project, reaffirming the brand identity onto collectable, limited edition items such as luggage tags, notebooks and luxury hand baggage that change designs from year-to-year, giving employees an exciting experience to enter the stakes and aim to win membership to the 100% Club, year after year.
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